It has emerged that hip hop artiste and MTN Ambassador, Davido, splurged a whopping N10million to make sure that OBO (Omo Baba Olowo), his debut single was a resounding success.
According to insiders who spoke to Skoops, but for the move the hit maker made, OBO could have ended up on the shelves forgotten like it happens to a lot o potential hit songs.
“As you know in the industry, making a hit goes beyond just talent. You also need loads of cash to put your music out there especially when it concerns airplay.
“Davido knew all this when he dropped OBO and so he was prepared. Thanks to his rich dad. First he got the best media team in the industry and added that to a war chest of N10million and today the rest is history.”

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