It has emerged that hip
hop artiste and MTN Ambassador, Davido, splurged a whopping N10million to make
sure that OBO (Omo Baba Olowo), his debut single was a resounding success.
According to insiders who
spoke to Skoops, but for the move the hit maker made, OBO could have ended up
on the shelves forgotten like it happens to a lot o potential hit songs.
“As you know in the
industry, making a hit goes beyond just talent. You also need loads of cash to
put your music out there especially when it concerns airplay.
“Davido knew all this when
he dropped OBO and so he was prepared. Thanks to his rich dad. First he got the
best media team in the industry and added that to a war chest of N10million and
today the rest is history.”

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